When was the last time you stumbled upon an interesting website, found a homepage of a restaurant that you may want to check out in the near future or had your attention captured by an article which may not be appropriate for sharing on Facebook, but you would like to read it sometime soon, in your privacy? Two weeks ago, three days ago, yesterday? And what happened to that website or an article? Most likely, you got distracted by something else on the web and forgot about it right away. You may, however, bookmarked it using your browsers built-in bookmarking tool and blissfully forgot about it as well. Why is so? Because I would bet my money on the fact that you, our dear reader, have tens, if not hundreds of bookmarks saved in your browser and you have no idea what they are about or how to find the right one. I’m sure there are a lot less messy cars zipping through the streets of Chicago than there are messy bookmark sections owned by the good citizens of the same City of Big Shoulders.
Suffice it to say that built-in bookmarking tools are not visual enough, not accessible enough, simply not ORGANIZED enough to provide any service of organizing your bookmarks.
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